Coupons – Quicker and Easier than Ever and Saving Money in Two Ways!
Saturday, April 14th, 2012In an age when it seems that almost everything we use is being replaced by the latest and greatest, it’s interesting to see something that’s over one hundred years old morphing into something vibrant and “new”. Coupons can still be slips of newsprint cut from the Sunday paper but now you can: 1) print the coupons you want; 2) use promotional codes, coupon codes and discount codes for online purchases; 3) have certain websites send you the digital codes for the items you want to purchase; 4) have your coupons savings invested in a college saving account or 5) get your coupons savings deposited in you family bank account. The other big change is the vastly increased amount of savings available with coupons.
So if you haven’t been watching the coupons niche in the marketing industry:
* Online coupons doubled in offerings from 2008 to 2010 but their redemptions grew 360%!!
* Just over 88 million people received coupons savings in 2011! – eMarketer
* It’s projected by eMarketer that over 97 million Americans will cash in coupons in 2013.
While these statistics are impressive, Nielsenwire, a company devoted to measuring and informing, says 83% of the manufacturers coupons used in 2009, were used by only 22% of Ameriican households. The size of the market of people who haven’t begun to use coupons promotional programs is enormous.
The demographics are fascinating as well. Even though most of us think that folks with the lowest household incomes would be the big users of coupons; it turns out that in the pursuit of a better life, more affluent families (annual incomes larger than $70,000) were 38% of “super heavy” users and 41% of “enthusiasts”. Even more intriguing, Nielsenwire says that the “primary drivers of coupon growth in 2009″ were families earning over $100,000 annually.
Are you ready to be part of this tax-free revolution? Tax-free revolution? Surprised with that idea? Well, this is really pretty simple, but it’s a very important point to understand. For example, let’s say you save $1,000 by using coupons over the course of a year. But if you had spent your own hard-earned money on the goods instead, it would have been after taxes had been taken out of your paycheck. For most of us $1,000 of after-tax money would require that we had earned something like $1,340 in the first place. So if you save $1,000 using coupons you’ve also saved the $340 or so in taxes that you would have had to pay prior to spending that $1,000.
It’s the perfect time to start using coupons. More and more retailers and manufacturers are offering them so you can save on virtually anything and many more innovations are right around the corner. Unfortunately, there are a number of “junk” sites that simply offer you a few links that just take you to similar junk sites. In a following article, learn about the truly legitimate sites that will actually offer you a real service.
Jaelle Crider, educator, writer and consumer; likes encouraging others to start enjoying a better life by saving money and planning for their future. Crider has created this short animated video about saving money with coupons. Subscribe to her ezine for the best and widest range of promotional codes for your family plus various other money saving strategies and entertaining articles!